New life for Pirelli test track area

Action: General secretariat for the launch of Urban project and local press office. Preliminary presentation of GDF Group Recovery Urban Plan to community, associations, economic operators and to the press. Planning of the event defining the convention’s targets and contents, liaising with speakers. A whole day inside Lainate Villa Litta’s rooms with the participation of insiders, authorities, businessmen, journalists and many citizens invited to see closer the architectural and urban project through a special “visual itinerary”. Following presentation of the new hotel Ibis Milano Fiera.

IBIS MILANO FIERA project | Accor and GDF Group | Announcement of the new Hotel ibis Milano Fiera opening. The Hotel was the first ibis building fully eco-friendly and with a new design.
Ibis Milano Fiera was a deeply innovative project, developed within the ex Area Pirelli Recovery Urban Plan in Lainate, located at the door to Milan and very close to the Expo 2015 site.