The weeks of culture in Lombardy

Client: Sistema integrato di valorizzazione dei beni culturali e delle culture

Over.Comm’s role: media relations

Action: 16 Municipalities around Milan signed the “Patto del Nord-Ovest”, as a territorial Expo Covenant of Majors. “The Weeks of Culture” is an outstanding occasion of institutional cooperation to promote the existing district assets and the culture and arts networks. Over the years the Agency’s communication activity was aimed at promoting more than 200 events each year and the opening of 60 cultural dwellings and artworks during the 9 day-period.